The Korean company just showed off the 2023 Hyundai Kona, but we still need to learn more about this second generation to say much about it. But among the strokes that have helped us move forward, we have already found great success. First, remember that Hyundai has already opened a new line of products called IONIQ, which is for its electric cars. You remember, do you? So it's a brand that cares about electric cars and has some of the best technology on the market.
But even though Hyundai is fully committed to making electric cars, the first generation of the Hyundai Kona came in a few different versions that were very different in how they worked. There are now gas, diesel, non-plug-in hybrid, and electric versions of the Kona. And there have been different ways to set up some of these motor configurations. For people who want a Hyundai Kona electric car, there have always been two versions with varying battery sizes and more or less range.
Well, the most important thing about this second generation of the Hyundai Kona is that, even though we are getting close to the date when Europe will ban models with thermal mechanics and we will have to say goodbye for good to gasoline and diesel, they will stay in your catalog. We will have to remember all kinds of hybrids on the same date. Even so, Hyundai's new SUV model is a complete success because it will be sold in gasoline, non-plug-in hybrid, and, of course, fully electric versions.
And it's a success because some other companies are starting to stop making gasoline engines altogether. A few days ago, Toyota showed off the future Toyota bz4x and Toyota C-HR prototypes. They will both be in the same market segment and aimed at the same people, but one will only be a hybrid, and the other will be an electric car. In other words, the Japanese brand will also bet on multiple energy sources. Still, buyers will have to choose between a hybrid and an electric car instead of offering different powertrain options.
In the case of the 2023 Hyundai Kona, it is clear that the more intelligent choice was made for consumers because they won't have to choose between two cars. Instead, they can select the mechanical option that interests them the most. And for the brand, having different automatic choices for the same model reduces production costs significantly. Also, this will make it possible for Hyundai to get rid of mechanical parts at the rate required by European rules but keep the model going with electric versions.
The best thing to do is to give the customer options and let him choose what to buy from those options. And Hyundai has done just that with the 2023 Hyundai Kona. And in the meantime, as we just talked about, other car companies already only make electric cars or force customers to choose between two models. Of course, we need to know more about these gasoline, non-plug-in hybrid, and electric versions of the new 2023 Hyundai Kona to see if they live up to the expectations for this second generation.