DS Automobiles, the premium brand of Stellantis, has recorded an exceptional May in Italy, with a market share of 0.6%, up from 0.3% in the same month last year. The brand also achieved a growth of 270% compared to May 2020 and an increase of 50% compared to May 2019.
The impressive performance of DS Automobiles is driven by its electrified range, which includes the DS 3 E-TENSE, the DS 7 CROSSBACK E-TENSE 4x4, and the DS 9 E-TENSE. These models offer a combination of luxury, technology, and efficiency, with zero-emission driving modes, high-performance batteries, and advanced driver assistance systems.
According to the data from UNRAE (the National Union of Foreign Vehicle Representatives), DS Automobiles is the leader in the premium segment for electrified sales in Italy, with a market share of 23.4% in May. The brand also ranks second in the overall market for electrified sales, with a market share of 4.6%.
The success of DS Automobiles in Italy reflects its global strategy of becoming a 100% electrified brand by 2025. The brand aims to offer an electrified version of each of its models, either as a hybrid or a fully electric vehicle. The brand also plans to launch new models in the coming years, such as the DS 4 E-TENSE, which will debut in 2022.
The electrification of DS Automobiles is part of its commitment to innovation and sustainability, as well as its heritage of French luxury and craftsmanship. The brand draws inspiration from other sectors, such as fashion, art, and architecture, to create distinctive and refined vehicles that stand out from the crowd.
DS Automobiles is also involved in the Formula E championship, the world’s first fully electric single-seater racing series. The brand has partnered with TECHEETAH, a Chinese racing team, to form the DS TECHEETAH Formula E Team, which has won three consecutive drivers’ and teams’ titles since 2019. The Formula E experience allows DS Automobiles to test and develop new technologies for its road vehicles, such as energy management, powertrain efficiency, and aerodynamics.
If you want a premium vehicle with style, performance, and sustainability, consider DS Automobiles as your next choice. The brand offers a range of models that suit different needs and preferences, from compact SUVs to executive sedans. You can also benefit from the DS Only You program, which provides exclusive services and experiences for DS customers, such as concierge, valet, rental, and delivery.
To find out more about DS Automobiles and its electrified range, visit dsautomobiles.it or contact your nearest DS Store or Salon.