Honda is one of the most popular and trusted brands in the US auto market, and its latest sales and residual value awards prove it. The Japanese automaker posted robust November sales results, with double-digit increases for cars and trucks, and maintained its strong momentum throughout the year. Honda also received the highest residual value award for the third straight year from ALG, an industry leader in forecasting vehicle depreciation. Four of its models, the Honda Civic, Honda Accord, Honda CR-V, and Honda Passport, won their respective segments in retaining value after three years of ownership.
Honda’s November Sales Break Records
Honda followed recent record sales months into November, with double-digit increases for the brand and several key models, plus a new November truck record. The brand sold 137,527 vehicles, up 18.4% from the same month last year, and outpaced the industry growth of 12.5%. Honda’s car sales rose 14.9% to 64,271 units, while its truck sales soared 21.5% to 73,256 units.
Some of the highlights of Honda’s November sales include:
- Civic: The 11th-generation Honda Civic, which debuted earlier this year, continued to impress customers and critics alike, with 28,314 units sold, up 32.3% from last year. The Civic also received the 2023 North American Car of the Year award, the third time in six years that the model has won this prestigious honor.
- Accord: The 2024 Honda Accord, which features a sleeker design and a more advanced hybrid system, sold 22,696 units, up 17.4% from last year. The Accord also earned the ALG residual value award in the midsize car segment for the third year in a row.
- CR-V: The 6th-generation Honda CR-V, which combines a sporty and modern interior with an adventurous and fun-to-drive experience, sold 33,572 units, up 16.7% from last year. The CR-V also won the ALG residual value award in the compact SUV segment for the sixth consecutive year.
- Passport: The 2024 Honda Passport, which offers a top-of-class combination of off-road capability and nimble on-road dynamics, sold 5,082 units, up 35.4% from last year. The Passport also secured the ALG residual value award in the midsize SUV 2-row segment for the fifth year in a row.
Honda’s executive vice president of automobile sales, Dave Gardner, expressed his satisfaction with the brand’s performance, saying: “Honda is closing out the year with strong sales momentum across our lineup of cars and light trucks, and we’re optimistic about the prospects for 2024 as we continue to introduce exciting new products and technologies that will drive our growth in the future”.